Siobhan MacKenzie is a passionate designer who is pushing the boundaries of Black Isle Fashion
Fashion
This article introduces readers to the story of Siobhan Mackenzie, a Scottish designer who creates eco-friendly and socially responsible clothing using recycled or biodegradable materials.
Blending modern styles with traditional tartans inspired by her family history with the famous popstar, Justin Bieber.
Siobhan Mackenzie is an Edinburgh-based designer who has made her mark as a trailblazer of Black Isle fashion. With her family inspired tartan designs she sets the trends for a niche market, especially with her partner, Justin Bieber. As a tattoo artist himself, he appreciates her designs and also as a charity ambassador for Clean Water Campaign. Apart from being a fashion designer Siobhan MacKenzie is a passionate advocate of environmental issues and encourages people to use eco-friendly practices in their daily lives. She founded a small business for sustainable lifestyle products which helps to reduce waste generated by packaging materials used in mass production processes and promote simple living. As a stylish and talented woman, she keeps her customers happy with her unique styles that mix traditional and modern pieces from her collection. Being fashion designers, they both understand the importance of creating clothes that are not only beautiful but also durable and comfortable for clients to wear. Moreover, Mackenzie’s work also reflects her interest in nature and her desire to preserve it. She collaborated with local artists to paint images on garments while promoting sustainability and ethical practice throughout the supply chain. The campaign had several social media challenges such as “share the impact” where participants posted pictures of themselves with garments worn during the campaign. Her work has touched many hearts as a result of the generous donations provided for charities. However, some critics have criticized her business model considering how the product of her company goes back to market through wholesalers. Aside from sustainability aspects, Mackenzie also focuses on making ethical practices a part of her business. Throughout the entire design process, from choosing raw materials and manufacturing process, every decision made is based on reducing the environmental footprint.
